Mazda to Focus on Brand Management to Increase Long-term Growth
The major car brand has seen a decline in sales at the start of 2016 and with the…
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Nike India takes “just do it” to another level as new ad goes viral
Nike’s first Indian campaign Da Da Ding has gone viral, taking the brand to a different level and…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand.…
London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …
The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone…
Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target…
LIA Awards – Introducing a New Verbal Identity Category
What About Naming? What about all the words? When London International Awards (LIA) became the first global awards…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
The Aftermath of Brexit and the Effect on the EU Brand
The most talked about and controversial topic, marking a historic event not only for the UK but for…