Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
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APA launch their new brand identity showing their growing company status
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity…
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
LATAM airlines rolls out new corporate branding
In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their…
What is a branding agency?
This article looks at the basics of what a branding agency is, what they can offer and what…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…
Will the Co-op’s rebrand give them back their number one spot in the community?
Large UK supermarket chain, the Co-op, is undergoing a major rebrand in a bid to remind people that…
The New Olympic Games Logo: Rio 2016
Rio will be the first South America city to host the Summer Olympics, so when it came to…
Apple strengthen their brand experience with new look stores
Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail…
Budweiser to be renamed as “America” for summer campaign
With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning…