Read More 2 minute read Brand Positioning News Product Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types! This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real… byMarion AndrivetFebruary 5, 2016
Read More 3 minute read Brand Strategy Branding Awards News Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World! Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on… byMarion AndrivetJanuary 26, 2016
Read More 3 minute read Brand Strategy News Rebrand Beauty booking site Wahanda rebrands as Treatwell After a major acquisition and expansion during the past year, the website offering reductions for hair & beauty… byMarion AndrivetJanuary 21, 2016
Read More 2 minute read Brand Image News Vueling airline searched for anonymous heroes that deserve a plane in their latest campaign Some people do extraordinary things on a daily basis and never expect anything in return. Spanish airline Vueling… byMarion AndrivetJanuary 16, 2016
Read More 4 minute read Brand Experience Interviews News Meet the Studio – Noa Verhofstad, Creator of Wonder & Nostalgia Studio Noa Verhofstad is a creative agency based in Amsterdam and was founded in 2011 by Noa Verhofstad,… byGabi ChelsoiJanuary 13, 2016
Read More 3 minute read Advertising News Sponsors of the COP 21 mocked through 600 provocative fake ads in Paris On the eve of the 2015 United Nations Climate Change Conference (COP 21) in Paris,more than 600 artworks… byMarion AndrivetDecember 8, 2015
Read More 4 minute read Brand Experience Brand Strategy News The Importance Of Retail Experience In Today’s Digital World We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers… byBianca PalNovember 24, 2015
Read More 2 minute read Brand Strategy News Rebrand Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his… byGabe FenigsohnSeptember 21, 2015
Read More 1 minute read Brand Positioning News Product Product Innovation: Lexus Officially Unveils Its Slide Hoverboard Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its… byMarion AndrivetAugust 10, 2015
Read More 2 minute read Brand Extension Brand Strategy News Carlsberg launches a male grooming line made out of beer Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and… byMarion AndrivetAugust 5, 2015