Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…
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Hewlett Packard Enterprise unveils its new logo
HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half…
Marion Cotillard meets Metronomy for Dior’s latest advert video
Dior’s latest video clip, Snapshot in L.A, proves how the classic luxury brand manages to find the perfect…
A Smart Dancing Traffic Light
Few of us enjoy waiting at traffic lights, which can be dangerous for impatient pedestrians willing to risk…
Would You Get a Reebok Tattoo in Exchange for Free Products?
A few months ago we introduced you to the new Reebok logo. Today, Reebok is offering you the…
The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…
Bacardi produces graphic novel to showcase its brand heritage!
Within the “Bacardi Untameable since 1862” campaign, Bacardi recently launched a graphic novel called “The Spirit of Bacardi”,…
TD Canada Trust: The Bank That Knows How To Thank Its Customers
Who said marketing for banks is boring? Recently, TD Canada Trust, a Canadian bank, proved that it could…
Audi Spain Bets on Olfactive Marketing to Introduce Its New Audi a3 Cabrio
It is possible to create very unique and unforgettable experiences through the use of smells, and many brands…
Christian Louboutin Enters the Make-up Industry with a Nail Polish Line
After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin…