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Five Key Insights from Interbrand’s Best Global Brands Report
A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and…
Raw Authenticity in Action: How CEOs are Transforming Brand Communication
The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of…
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from…
Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
You have probably heard of ChatGPT – it is hard not to come across it with the media…
The Way Forward: How the Circular Economy is Changing the Game for Brands
For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded…
Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future…
The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone…
The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination.…