adidas - The Branding Journal

A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Receive our Monthly Newsletter

The Latest

jaguar's imagery featuring futurist looking people in a fashionable style

Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Read More

5 minute read

How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market

Some of you might have noticed that the Adidas Stan Smith is the hardest to find and the…

byMarion Andrivet

June 27, 2023