Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target…
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Save the Children release shocking video campaign in an attempt to bring the reality closer to home
Children’s charity ‘Save the Children’ have upped the ante when it comes to highlighting their message to the…
Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning
Many of us like to think we’re living the dream, until reality kicks in and we realise real…
Male grooming brand Axe all set for refreshing new look.
The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened…
Sponsors of the COP 21 mocked through 600 provocative fake ads in Paris
On the eve of the 2015 United Nations Climate Change Conference (COP 21) in Paris,more than 600 artworks…
5 Must-see Emotional Christmas Ads for 2015
Brands have already gotten into the Christmas spirit, with the annual avalanche of heart-wrenching TV commercials. Christmas ads…
Audi Spain Bets on Olfactive Marketing to Introduce Its New Audi a3 Cabrio
It is possible to create very unique and unforgettable experiences through the use of smells, and many brands…
How brands reacted to Germany’s World Cup triumph
The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…
Hermès Presents Its New Collection of Hats through Poetry
Luxury fashion house Hermès recently unveiled a beautiful campaign that elegantly presents its Spring/Summer 2014 collection of hats…