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Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

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New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate

Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding…

byAmanda Wright

April 22, 2016