Read More 3 minute read Advertising News Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target… byAmanda WrightJuly 20, 2016
Read More 4 minute read News Rebrand APA launch their new brand identity showing their growing company status One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity… byAmanda WrightJuly 11, 2016
Read More 2 minute read Brand Strategy Case Studies Logo Rebrand New Visual Identity for Australian Office Furniture Retailer Jason.l Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in… byMarion AndrivetJune 4, 2014
Read More 6 minute read Brand Positioning Brand Strategy Case Studies Product Yellow Tail: Clever Brand Positioning Within The American Wine Industry Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become… byMarion AndrivetMay 16, 2014