axe - The Branding Journal

A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Receive our Monthly Newsletter

The Latest

Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Read More

2 minute read

Male grooming brand Axe all set for refreshing new look.

The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened…

byAmanda Wright

April 12, 2016