London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …
Browsing Tag
brand
17 posts
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
The Aftermath of Brexit and the Effect on the EU Brand
The most talked about and controversial topic, marking a historic event not only for the UK but for…
The New Olympic Games Logo: Rio 2016
Rio will be the first South America city to host the Summer Olympics, so when it came to…
Burberry Reach Out To Their Customers In The Digital Space Through SnapChat
Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into…
Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!
Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…