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A leading independent publication about strategic branding worldwide.

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From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

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5 minute read

Interview with Nicolas De Santis on Branding The European Union

A few days ago we posted an article about the effect of Brexit on the European Union brand.…

byMarion Andrivet

July 29, 2016