Browsing Tag
brand extension
7 posts
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…
Moleskine’s Brand Extension: A Café For The Creative
The Italian notebook maker is celebrating their creativity with the smell of coffee as they extend their brand…
Nike India takes “just do it” to another level as new ad goes viral
Nike’s first Indian campaign Da Da Ding has gone viral, taking the brand to a different level and…
Finger lickin’ good just got real with KFC’s new product launch
We’re all for new product launches and brand extensions but for US fast food chain KFC, have they…
Brand extension for Amazon: One step too far or all part of their growth strategy?
The global brand who have changed the way people think about shopping have now subtly announced their new…
Christian Louboutin Enters the Make-up Industry with a Nail Polish Line
After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin…
Brand Extension: Vespa Launches Its First Perfumes
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa…