Read More 3 minute read Brand Image News Rebrand Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation… byAmanda WrightNovember 25, 2016
Read More 3 minute read Brand Identity Brand Visual Identity News Packaging Product Feminine care in China to be brought into the limelight by tampon brand Femme Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for… byAmanda WrightSeptember 20, 2016
Read More 3 minute read Brand Experience News Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch… byAmanda WrightSeptember 8, 2016
Read More 3 minute read Brand Identity Brand Positioning News Product Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their… byAmanda WrightAugust 22, 2016
Read More 3 minute read Branding Industry News Working in Branding Different roles in a branding agency There are a number of positions within a branding agency. Finding the right fit for you can be… byAmanda WrightAugust 17, 2016
Read More 3 minute read Advertising Brand Experience News Barclaycard’s Buzzfeed campaign is to target “younger” shoppers You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. … byAmanda WrightJuly 13, 2016
Read More 4 minute read Brand Strategy News LATAM airlines rolls out new corporate branding In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their… byAmanda WrightJune 29, 2016
Read More 3 minute read Branding Industry News What is a branding agency? This article looks at the basics of what a branding agency is, what they can offer and what… byAmanda WrightJune 28, 2016
Read More 5 minute read Branding Concepts Why Is Branding so Important For Your Business? Creating a brand is great. But to fully understand why it will bring value to your business? That’s when… byAmanda WrightJune 22, 2016
Read More 5 minute read Logo The Top Logo Makers [2025] Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something… byJulian OppeltJune 9, 2016