Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…
Browsing Tag
branding strategy
6 posts
The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content
The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is…
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come…
15 Questions Every Start-up Should Ask When Creating a Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy,…
Reinvigorating The Brand Story of Tahiti
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future…
Custo Barcelona x Lidl Capsule Collection: A Dangerous Co-Branding Strategy
Spanish fashion designer Custo Dalmau has recently announced that he will launch a capsule collection especially available in…