Read More 3 minute read Brand Visual Identity Logo News Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it? Instagram have decided to revamp their logo to make it a sleeker looking app and more fitting with… byAmanda WrightMay 24, 2016
Read More 8 minute read Brand Image Case Studies Product How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both… byAmanda WrightMay 17, 2016
Read More 3 minute read Brand Visual Identity News Glasgow Prestwick Airport’s New Visual Identity Unveiled As Scotland’s 4th busiest airport and Glasgow’s second busiest, in terms of passenger traffic, Glasgow Prestwick Airport aims… byRyan StephenMay 11, 2016
Read More 3 minute read News #LiveYourMusic – Heineken Tie Their Brand to the Live Music Industry Heineken are singing their way into a new #LiveYourMusic creative campaign in order to position themselves as the… byAmanda WrightMay 7, 2016
Read More 6 minute read Brand Experience Trends The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination.… byDelphine DaugeApril 30, 2016
Read More 3 minute read Advertising News Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning Many of us like to think we’re living the dream, until reality kicks in and we realise real… byAmanda WrightApril 22, 2016
Read More 3 minute read Brand Visual Identity Logo News New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding… byAmanda WrightApril 22, 2016
Read More 3 minute read Brand Architecture Brand Image Brand Visual Identity News A Change in Strategy for Grossmünster Church Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. … byAmanda WrightApril 18, 2016
Read More 2 minute read Packaging A Real Taste Of History: The Top 6 Ale Packaging Designs Today we are pleased to show you our selection of ale packaging designs. Ale comes in many varieties, so… byGabi ChelsoiApril 17, 2016
Read More 2 minute read Advertising Brand Positioning News Male grooming brand Axe all set for refreshing new look. The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened… byAmanda WrightApril 12, 2016