Read More 3 minute read Brand Strategy Case Studies Rebrand How rebranding doubled conversion rate for Potrell Property Buyers Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided… byLaura MastersMarch 25, 2016
Read More 4 minute read Brand Identity Case Studies A Brand Case Study: The Superdry Appeal Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into… byRyan StephenMarch 22, 2016
Read More 3 minute read Brand Visual Identity Identity with an open ending: how brands become more agile Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in… byDarya LobanMarch 7, 2016
Read More 2 minute read Packaging The Packaging Revolution: 4 Innovative Materials and Concepts The magic of the discovery, that couple of seconds of excitement while unwrapping a newly purchased product, makes us… byGabi ChelsoiMarch 1, 2016
Read More 3 minute read Brand Image Case Studies News Rebrand New brand image for Adam’s Michelin-starred restaurant in the UK Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in… byMarion AndrivetFebruary 27, 2016
Read More 2 minute read Brand Positioning News Product Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types! This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real… byMarion AndrivetFebruary 5, 2016
Read More 3 minute read Brand Strategy Branding Awards News Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World! Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on… byMarion AndrivetJanuary 26, 2016
Read More 3 minute read Brand Strategy News Rebrand Beauty booking site Wahanda rebrands as Treatwell After a major acquisition and expansion during the past year, the website offering reductions for hair & beauty… byMarion AndrivetJanuary 21, 2016
Read More 2 minute read Brand Image News Vueling airline searched for anonymous heroes that deserve a plane in their latest campaign Some people do extraordinary things on a daily basis and never expect anything in return. Spanish airline Vueling… byMarion AndrivetJanuary 16, 2016
Read More 4 minute read Brand Experience Interviews News Meet the Studio – Noa Verhofstad, Creator of Wonder & Nostalgia Studio Noa Verhofstad is a creative agency based in Amsterdam and was founded in 2011 by Noa Verhofstad,… byGabi ChelsoiJanuary 13, 2016