The Brand Experience Conundrum – Coping With What You Can’t Control (part 3/3)
During the past two weeks, we saw what are the factors that shape a brand experience (part1 of a…
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The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)
Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which…
10 Magical Packaging Designs for Christmas
Here is a list of 10 unique packaging designs that bring with them the wonderful spirit of Christmas.…
The Brand Experience Conundrum – There is More to Consider Than You Might Think (part 1/3)
Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices…
5 Must-see Emotional Christmas Ads for 2015
Brands have already gotten into the Christmas spirit, with the annual avalanche of heart-wrenching TV commercials. Christmas ads…
The Importance Of Retail Experience In Today’s Digital World
We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers…
Interview with Jay Schwartz on Branding for the Hospitality Industry
Today, we are happy to unveil our recent interview with Jay Schwartz, founder, chief creative officer, and visionary behind…
Ten Truths For Targeting The Tufty Club in the UK – Part 2
A few weeks ago, I shared my thoughts about the best ways to market your brand for The…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…