Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…
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branding
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Canadian company begs Apple to change their new iPhone’s name
Amidst the height of Apple’s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets…
Alphabet: the new surprising Google brand architecture
Last week, Google surprised everyone with the announcement that it is rebranding itself as Alphabet and hence changing…
Interview with Erich Joachimsthaler, Founder & CEO of Vivaldi Partners
We are happy to feature our recent interview with Erich Joachimsthaler, founder and CEO of marketing consulting agency Vivaldi…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and…
Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process…
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world.…