Read More 3 minute read Brand Experience News Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch… byAmanda WrightSeptember 8, 2016
Read More 3 minute read Brand Identity Brand Positioning News Product Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their… byAmanda WrightAugust 22, 2016
Read More 3 minute read Advertising News Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target… byAmanda WrightJuly 20, 2016
Read More 3 minute read Advertising Brand Experience News Barclaycard’s Buzzfeed campaign is to target “younger” shoppers You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. … byAmanda WrightJuly 13, 2016
Read More 3 minute read Brand Experience Digital News Carlsberg sets to Reclaim its Craft Beer Heritage As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old… byAmanda WrightJuly 5, 2016
Read More 3 minute read Brand Image Digital News Tourism Western Australia’s social media hashtag in the firing line Every company wants to have that next great marketing campaign and to enlist the powers of social media… byAmanda WrightJune 24, 2016
Read More 3 minute read Logo News Rebrand Budweiser to be renamed as “America” for summer campaign With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning… byAmanda WrightMay 31, 2016
Read More 3 minute read Advertising News Save the Children release shocking video campaign in an attempt to bring the reality closer to home Children’s charity ‘Save the Children’ have upped the ante when it comes to highlighting their message to the… byAmanda WrightMay 20, 2016
Read More 3 minute read Brand Extension News Product Finger lickin’ good just got real with KFC’s new product launch We’re all for new product launches and brand extensions but for US fast food chain KFC, have they… byAmanda WrightMay 19, 2016
Read More 3 minute read Brand Experience News Not on the High Street extends its brand offline as it celebrates 10 years in business Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. … byAmanda WrightMay 16, 2016