Read More 3 minute read Advertising News Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning Many of us like to think we’re living the dream, until reality kicks in and we realise real… byAmanda WrightApril 22, 2016
Read More 2 minute read Digital News Burberry Reach Out To Their Customers In The Digital Space Through SnapChat Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but… byAmanda WrightApril 15, 2016
Read More 2 minute read Advertising Brand Positioning Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference… byMarion AndrivetJune 27, 2014
Read More 6 minute read Branding Cannes Lions 2014: The Big Winners of The International Festival of Creativity Cannes Lions International Festival of Creativity is the biggest global event for professionals working in communications, from creatives and… byMarion AndrivetJune 26, 2014
Read More 1 minute read Advertising Hermès Presents Its New Collection of Hats through Poetry Luxury fashion house Hermès recently unveiled a beautiful campaign that elegantly presents its Spring/Summer 2014 collection of hats… byMarion AndrivetJune 12, 2014
Read More 3 minute read Brand Positioning Digital News Cif Cleans Up Offensive Graffiti in Romania Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean… byMarion AndrivetJune 9, 2014
Read More 2 minute read Brand Positioning Brand Strategy Case Studies Packaging Super Gato: The Cat Food Brand That Thought About the Box The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years,… byMarion AndrivetApril 28, 2014
Read More 3 minute read Advertising Brand Positioning Brand Strategy News Rebrand Air France: Change Is In The Air! Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its… byMarion AndrivetApril 23, 2014
Read More 2 minute read Advertising News Diesel’s ‘A-Z of Dance’ is Competing With The ‘Move Your Lee’ Campaign Diesel recently presented the ‘A-Z of Dance’, an energetic and vibrant video showcasing 26 world-famous dances. This… byMarion AndrivetApril 18, 2014