How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…
Browsing Tag
case study
6 posts
How rebranding doubled conversion rate for Potrell Property Buyers
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into…
New services, logo and brand identity for leading employment website Monster.com
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards,…
9 Famous Tech Companies Logo Evolution
Think about the technological companies of today that produce our phones, tablets and software. You’d be amazed to…
Super Gato: The Cat Food Brand That Thought About the Box
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years,…