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A leading independent publication about strategic branding worldwide.

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The Latest

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

Brand Promise: What It Means and Why It’s Crucial for Your Business

byMarion Andrivet

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7 minute read

Interviews

Interview with Erich Joachimsthaler, Founder & CEO of Vivaldi Partners

We are happy to feature our recent interview with Erich Joachimsthaler, founder and CEO of marketing consulting agency Vivaldi…

byMarion Andrivet

August 13, 2015