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A leading independent publication about strategic branding worldwide.

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From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

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Name Change and Rebrand for Jaguar Land Rover Heritage

Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to…

byAmanda Wright

May 8, 2024