The Dangers of Co-Branding: Lego to End Partnership with Shell
In 2011 Lego and Shell entered into a renewed partnership in which Lego would make shell-branded petrol stations,…
Browsing Tag
co-branding
3 posts
Custo Barcelona x Lidl Capsule Collection: A Dangerous Co-Branding Strategy
Spanish fashion designer Custo Dalmau has recently announced that he will launch a capsule collection especially available in…
Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!
The Hunter and the Bear, heroes of two of the most successful digital campaigns of the decade (here…