Uber Logo Change Is Making Uber Users Unhappy
No one likes change especially when you’re so used to clicking on your app of choice which you…
Browsing Tag
communication
4 posts
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
The Brand Experience Conundrum – There is More to Consider Than You Might Think (part 1/3)
Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices…
Dove Criticized For Its Recent Beauty Patch Experiment
Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty…