Uber Logo Change Is Making Uber Users Unhappy
No one likes change especially when you’re so used to clicking on your app of choice which you…
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consumers
4 posts
Ten Truths For Targeting The Tufty Club in the UK – Part 2
A few weeks ago, I shared my thoughts about the best ways to market your brand for The…
Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…
Dove Criticized For Its Recent Beauty Patch Experiment
Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty…