Read More 2 minute read Advertising Brand Positioning Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference… byMarion AndrivetJune 27, 2014
Read More 2 minute read Advertising News Dove Criticized For Its Recent Beauty Patch Experiment Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty… byMarion AndrivetApril 16, 2014