Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking…
Browsing Tag
Europe
5 posts
Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand.…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …