Read More 3 minute read Brand Strategy Co-branding The Dangers of Co-Branding: Lego to End Partnership with Shell In 2011 Lego and Shell entered into a renewed partnership in which Lego would make shell-branded petrol stations,… byMatthew MaxwellOctober 19, 2014
Read More 1 minute read Advertising Brand Positioning Brand Strategy Greenpeace’s business card takes the form of a free Metro pass Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro… byMarion AndrivetJuly 23, 2014