Hewlett Packard Enterprise - The Branding Journal

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jaguar's imagery featuring futurist looking people in a fashionable style

Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

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10 Principles of a Purpose-Driven Brand

byMarion Andrivet

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2 minute read

Hewlett Packard Enterprise unveils its new logo

HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half…

byMarion Andrivet

April 18, 2015