Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
Browsing Tag
identity
3 posts
Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris.…
PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…