iSnack2.0 - The Branding Journal

A leading independent publication about strategic branding worldwide.

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From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

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8 minute read

How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster

Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…

byAmanda Wright

July 22, 2024