LIA - The Branding Journal

A leading independent publication about strategic branding worldwide.

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Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

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3 minute read

LIA Awards – Introducing a New Verbal Identity Category

What About Naming? What about all the words? When London International Awards (LIA) became the first global awards…

byMarion Andrivet

July 19, 2016