Read More 3 minute read Brand Experience News Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch… byAmanda WrightSeptember 8, 2016
Read More 3 minute read Brand Positioning News London’s Oxford Street Re-position their Brand in a Bid to Boost Sales With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. … byAmanda WrightJuly 27, 2016
Read More 4 minute read Brand Experience Brand Strategy News The Importance Of Retail Experience In Today’s Digital World We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers… byBianca PalNovember 24, 2015
Read More 3 minute read Brand Strategy News Rebrand Samsung To Rebrand London Heathrow’s Busiest Terminal as “Terminal Samsung Galaxy S5” Heathrow’s Terminal 5 is about to become ‘Terminal Galaxy S5” for two weeks to promote Samsung’s latest smartphone:… byMarion AndrivetMay 17, 2014
Read More 2 minute read Digital News Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures Birds Eye, the famous international frozen food brand, has launched a very creative word-of-mouth generating campaign to promote… byMarion AndrivetMay 16, 2014