magazine - The Branding Journal

A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Receive our Monthly Newsletter

The Latest

jaguar's imagery featuring futurist looking people in a fashionable style

Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Read More

2 minute read

Volkswagen Creates a Magazine Ad that Offers a Wi-Fi Connection to Its Readers!

In Brazil, the automobile constructor Volkswagen recently collaborated with the agency AlmapBBDO to create a magazine ad that…

byMarion Andrivet

June 17, 2014