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A leading independent publication about strategic branding worldwide.

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Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

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Ten Truths For Targeting The Tufty Club in the UK- Part 1

Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…

byGrainne Jordan

October 5, 2015