Oxford Street - The Branding Journal

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Brand Value Proposition: What Is It and How to Create One?

byMarion Andrivet

Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)

byMarion Andrivet

The Importance of Brand Localization (+ Successful Examples)

3 Thought-Provoking Podcasts for Branding Enthusiasts

byMarion Andrivet

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3 minute read

London’s Oxford Street Re-position their Brand in a Bid to Boost Sales

With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …

byAmanda Wright

July 27, 2016