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The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

Brand Promise: What It Means and Why It’s Crucial for Your Business

byMarion Andrivet

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3 minute read

London’s Oxford Street Re-position their Brand in a Bid to Boost Sales

With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …

byAmanda Wright

July 27, 2016