Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.…
Browsing Tag
packaging
8 posts
A Real Taste Of History: The Top 6 Ale Packaging Designs
Today we are pleased to show you our selection of ale packaging designs. Ale comes in many varieties, so…
The Packaging Revolution: 4 Innovative Materials and Concepts
The magic of the discovery, that couple of seconds of excitement while unwrapping a newly purchased product, makes us…
10 Magical Packaging Designs for Christmas
Here is a list of 10 unique packaging designs that bring with them the wonderful spirit of Christmas.…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
Creative Packaging Design: 20 Olive Oil Bottles
Every Thursday, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents 20 elegant olive…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of…
Super Gato: The Cat Food Brand That Thought About the Box
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years,…