panama - The Branding Journal

A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Receive our Monthly Newsletter

The Latest

From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs

byJulian Oppelt

How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs

byMarion Andrivet

7 Essential Emotions That Drive Brand Loyalty

Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts

Read More

2 minute read

The Panama Canal Perfume: When Engineering Meets Cosmetics

To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…

byMarion Andrivet

August 18, 2014