The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…
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perfume
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Brand Extension: Vespa Launches Its First Perfumes
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa…
Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…