Read More 2 minute read Brand Positioning News Product Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types! This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real… byMarion AndrivetFebruary 5, 2016
Read More 5 minute read Brand Strategy Branding Concepts What Is Branding? Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a… byMarion AndrivetOctober 27, 2015
Read More 2 minute read Product Canadian company begs Apple to change their new iPhone’s name Amidst the height of Apple’s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets… byKaliyah DessaOctober 3, 2015
Read More 1 minute read Brand Positioning News Product Product Innovation: Lexus Officially Unveils Its Slide Hoverboard Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its… byMarion AndrivetAugust 10, 2015
Read More 3 minute read Brand Strategy Co-branding Product Nina Ricci and Ladurée: a very interesting example of co-branding! It is always interesting to see how two brands can team up and write a chapter of their… byMarion AndrivetMay 29, 2014
Read More 3 minute read Brand Strategy Product Tens Sunglasses: The Real Life Instagram Photo Filter Tens is a new line of sunglasses designed to be like Instagram filters for real life. Today, the… byMarion AndrivetMay 28, 2014