re-name - The Branding Journal

A leading independent publication about strategic branding worldwide.

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7 Areas You Should Nurture to Become a Better Brand Strategist

byMarion Andrivet

‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father

byAdomas Pūras

Empty office with light and shadows

Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides

Launch of Our Branding Course

byMarion Andrivet

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2 minute read

Name Change and Rebrand for Jaguar Land Rover Heritage

Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to…

byAmanda Wright

May 8, 2024