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A leading independent publication about strategic branding worldwide.

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Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

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The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

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abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

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3 minute read

Air France: Change Is In The Air!

Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…

byMarion Andrivet

April 23, 2014