Rio - The Branding Journal

A leading independent publication about strategic branding worldwide.

Follow

Follow The Branding Journal

Receive our Monthly Newsletter

The Latest

Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Read More

5 minute read

The New Olympic Games Logo: Rio 2016

Rio will be the first South America city to host the Summer Olympics, so when it came to…

byAmanda Wright

June 6, 2016