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Jaguar Hits the Reset Button and Emerges as a Completely New Brand

byMarion Andrivet

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

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10 Principles of a Purpose-Driven Brand

byMarion Andrivet

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2 minute read

Male grooming brand Axe all set for refreshing new look.

The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened…

byAmanda Wright

April 12, 2016