Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking…
Browsing Tag
strategy
20 posts
APA launch their new brand identity showing their growing company status
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity…
Finding Your Brand Purpose: Why Is Your Brand Here?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few…
LATAM airlines rolls out new corporate branding
In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their…
Not on the High Street extends its brand offline as it celebrates 10 years in business
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. …
#LiveYourMusic – Heineken Tie Their Brand to the Live Music Industry
Heineken are singing their way into a new #LiveYourMusic creative campaign in order to position themselves as the…
New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding…
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
Name Change and Rebrand for Jaguar Land Rover Heritage
Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to…
Brand extension for Amazon: One step too far or all part of their growth strategy?
The global brand who have changed the way people think about shopping have now subtly announced their new…