Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!
Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on…
Browsing Tag
strategy
20 posts
Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his…
Alphabet: the new surprising Google brand architecture
Last week, Google surprised everyone with the announcement that it is rebranding itself as Alphabet and hence changing…
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…
How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market
Some of you might have noticed that the Adidas Stan Smith is the hardest to find and the…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…
PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of…
Air France: Change Is In The Air!
Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…
Dove Criticized For Its Recent Beauty Patch Experiment
Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty…