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A leading independent publication about strategic branding worldwide.

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From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs

byJulian Oppelt

How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs

byMarion Andrivet

7 Essential Emotions That Drive Brand Loyalty

Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts

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Air France: Change Is In The Air!

Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…

byMarion Andrivet

April 23, 2014