Read More 3 minute read Brand Image News Coley Porter Bell Bring a New Lease of Life to `Misfits Cider` For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come… byAmanda WrightFebruary 1, 2017
Read More 3 minute read Brand Experience News Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch… byAmanda WrightSeptember 8, 2016
Read More 3 minute read Brand Positioning News London’s Oxford Street Re-position their Brand in a Bid to Boost Sales With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. … byAmanda WrightJuly 27, 2016
Read More 3 minute read Brand Image Case Studies News Rebrand New brand image for Adam’s Michelin-starred restaurant in the UK Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in… byMarion AndrivetFebruary 27, 2016
Read More 4 minute read Brand Strategy Consumers Ten Truths For Targeting The Tufty Club in the UK – Part 2 A few weeks ago, I shared my thoughts about the best ways to market your brand for The… byGrainne JordanOctober 30, 2015
Read More 3 minute read Brand Strategy Consumers Ten Truths For Targeting The Tufty Club in the UK- Part 1 Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve… byGrainne JordanOctober 5, 2015
Read More 4 minute read Brand Positioning Brand Strategy News Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is… byMarion AndrivetMay 6, 2015
Read More 2 minute read Digital News Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures Birds Eye, the famous international frozen food brand, has launched a very creative word-of-mouth generating campaign to promote… byMarion AndrivetMay 16, 2014